Whether you’re talking about Greek philosophers or Silicon Valley tech entrepreneurs, success can often hinge on luck.

But what if you could improve your luck? What if you can bend the forces of fortune just enough?

That’s exactly what Ivey HBA 2000 grad Shane Skillen was eager to share with our community of entrepreneurs.

For over 20 years, Skillen has been leading the award-winning market research firm, Hotspex. Working with a who’s who of international brands, Skillen and his team have been helping companies connect better with their target audience through decades of change that have seen the rise of the internet, social media, and now artificial intelligence.

In this episode, Skillen shares lessons from his journey, and what we can do to improve our chances in an increasingly competitive world.

The Entrepreneur Podcast is sponsored by Connie Clerici, QS ’08, and Closing the Gap Healthcare Group, Inc.