The Entrepreneur's Logbook: Lessons from Growing Businesses
Zachary Bernard
29 episodes
3 weeks ago
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
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The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
The Video Authority Method: Aleric Heck's Blueprint for YouTube Ad Success
The Entrepreneur's Logbook: Lessons from Growing Businesses
26 minutes 16 seconds
3 weeks ago
The Video Authority Method: Aleric Heck's Blueprint for YouTube Ad Success
In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Aleric Heck, founder and CEO of Ad Outreach, a YouTube advertising and consulting company that has helped clients generate over $300 million in revenue. Starting his entrepreneurial journey at just 12 years old with YouTube app reviews, Aleric built the largest app review channel with 600K+ subscribers and now runs an 8-figure company that's appeared on the Inc 5000 three years running, hitting #60 in 2022.
Key Takeaways
Document your journey: Implement a video-first strategy from day one to showcase expertise and build authentic founder stories that resonate with audiences
Focus on intent-driven traffic: YouTube users are actively learning versus mindlessly scrolling, creating higher-quality leads for service-based businesses
Hook, educate, call to action: Structure YouTube ads with compelling hooks, genuine educational value, and clear calls to action—avoid the mistake of skipping education
Target with precision: Use Google's custom audience builder for search terms, URL affinity targeting for competitor sites, and household income filters for B2B offerings
Quality over quantity leads: Expect slightly higher upfront costs per lead but significantly better conversion rates and ROI on the backend
Leverage the content flywheel: Combine organic content with paid ads to create a self-reinforcing system where ads drive content consumption and content drives ad retargeting
Test hooks, not full creatives: Unlike Meta's constant creative refresh needs, YouTube ads have longer lifecycles—focus on testing different opening hooks while maintaining core educational content
Don't sleep on retargeting: Target website visitors, YouTube channel viewers, and video engagers with lower-budget campaigns for maximum efficiency
Aleric Heck - Ad Outreach
Website: https://aleric.com/
LinkedIn: https://www.linkedin.com/in/alericheck/
Instagram: https://www.instagram.com/alericheck/
YouTube: https://www.youtube.com/@AlericHeckYT
Free Gift Mentioned: https://adoutreach.com/gift (YouTube Ad Strategy PDF)
Book: Video Authority book at https://adoutreach.com/video-authority-booklist/
AI Targeting Tool: https://keywordsearch.com (5-day free trial)
Zachary Bernard – We Feature You PR
LinkedIn: https://www.linkedin.com/in/itszachb/
Website: https://www.wefeatureyou.com/
Personal site: https://zacharybernard.com/
Podcast: The Entrepreneur's Logbook
Want press/podcast/TV features? Visit wefeatureyou.com
The Entrepreneur's Logbook: Lessons from Growing Businesses
The Entrepreneur's Logbook brings you inside the minds of today's most successful business leaders to uncover the strategies, decisions, and frameworks driving extraordinary growth. Each episode features founders and CEOs sharing their proven approaches to scaling teams, expanding market share, and building thriving companies.
Our guests - from bootstrapped success stories to venture-backed innovators - break down the exact systems, processes, and strategies you can use to grow your company. No fluff, just actionable insights you can apply to your business.
Whether you're leading a growing team, aiming to break through revenue plateaus, or planning your next expansion, each episode delivers tested playbooks and practical wisdom from leaders who've turned small businesses into market leaders. Think of it as your masterclass in sustainable business growth.
