No matter how much you prepare, surprises are guaranteed when you run your own business. Who better to learn from than the people who have stood in your shoes? We design our interviews to deliver clear lessons, tips, and inspiration for entrepreneurs to better run and grow their businesses.
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No matter how much you prepare, surprises are guaranteed when you run your own business. Who better to learn from than the people who have stood in your shoes? We design our interviews to deliver clear lessons, tips, and inspiration for entrepreneurs to better run and grow their businesses.
S3 Bonus | Shop Small | The Story Behind Small Business Saturday
The Entrepreneur’s Studio
17 minutes 11 seconds
1 year ago
S3 Bonus | Shop Small | The Story Behind Small Business Saturday
Shop Small is a year-round effort that encourages people to support local businesses and communities, with a special focus on Small Business Saturday. Founded by American Express in 2010, Small Business Saturday has become a nationwide celebration of small businesses. In 2023 alone, U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday spent an estimated $17 billion.
In today’s episode, Erin Sweatman of American Express joins us in the studio to share the incredible story of how Shop Small evolved from a single idea into the expansive movement it is today. We’ll also explore how social media plays a crucial role in connecting small businesses with the next generation of shoppers. Based on a study from American Express, 73% of Gen Z say they are more likely to shop with a small business when they see them on social media. Tune in to learn practical ways you can get involved by shopping small and how to participate with Small Business Saturday on November 30th, 2024.
The Entrepreneur’s Studio
No matter how much you prepare, surprises are guaranteed when you run your own business. Who better to learn from than the people who have stood in your shoes? We design our interviews to deliver clear lessons, tips, and inspiration for entrepreneurs to better run and grow their businesses.
