Hosted by one of Asia-Pacific’s mobile pioneers, Ronen Mense, “Epicenter” is a series of in-depth interviews with renowned business leaders and industry influencers that are shaping today’s digital economy. Originally born at the ascend of pandemic marketing (the pilot episode aired on the first month of global lockdowns), “Epicenter” has become a go-to resource for executive insights on current events within the orbit of APAC’s tech ecosystem. The 20-minute show airs on LinkedIn Live and YouTube, with C-suite guests from some of the region’s most reputable and innovative companies such as YOOZOO Games, Tech in Asia, JD Central, Amanotes, Disney+ Hotstar, Times Internet, among others. Season 3 is ongoing.
Hosted by one of Asia-Pacific’s mobile pioneers, Ronen Mense, “Epicenter” is a series of in-depth interviews with renowned business leaders and industry influencers that are shaping today’s digital economy. Originally born at the ascend of pandemic marketing (the pilot episode aired on the first month of global lockdowns), “Epicenter” has become a go-to resource for executive insights on current events within the orbit of APAC’s tech ecosystem. The 20-minute show airs on LinkedIn Live and YouTube, with C-suite guests from some of the region’s most reputable and innovative companies such as YOOZOO Games, Tech in Asia, JD Central, Amanotes, Disney+ Hotstar, Times Internet, among others. Season 3 is ongoing.
George Hartel, Chief Commercial Officer at GQ Thailand, Southeast Asia's leading Tech Apparel company, shares his expertise in omnichannel innovation, business transformation, and brand development.
In a conversation with Ronen, George sheds light on GQ's evolution from a retail fixture to a comprehensive Tech Apparel business. He emphasizes the importance of prioritizing profitability in e-commerce from the outset, and discusses leveraging social media for positive unit economics, citing GQ's remarkable sales surge from 200 to 4,000 shirts per day following a viral campaign in 2019.
Drawing on his role as an e-commerce expert, George provides firsthand insights into adapting to Asia’s rapid pace of innovation, often called "China speed." The episode concludes with practical tips for enhancing sales through the TikTok Shop platform.