With a deep-rooted foundation in the music industry, Orlando McGhee has established himself as a visionary executive, talent developer, and business strategist. Over the years, he has played an instrumental role in shaping the careers of numerous artists while also elevating major media outlets and production groups. His expertise lies in artist development, A&R, and strategic branding, making him a key force behind some of today's most notable music successes.
Currently serving as Head of Urban Music at ONErpm, McGhee has been pivotal in discovering, signing, and nurturing talent across multiple genres. His ability to identify and cultivate artists with mass appeal has led to significant chart successes and career breakthroughs. His tenure at ONErpm has reinforced his reputation as a forward-thinking industry leader with a keen ear for market trends and artistic potential.
A longtime manager of legendary production groups Organized Noize and J.U.S.T.I.C.E League, McGhee has helped steer their careers, ensuring their continued influence in shaping the sound of modern music. His strategic guidance has enabled these super-producer collectives to maintain relevancy and innovation, further cementing their legacies in hip-hop and R&B.
Among McGhee's many accomplishments, his work with Deitrick Haddon stands out, as he played a critical role in the success of the #1 gospel hit "Never Be The Same," which dominated the charts for two weeks. Additionally, Haddon's upcoming induction into the 2025 Gospel Music Hall of Fame is a testament to the impactful contributions
McGhee has made in the faith-based music sector.
His ability to tailor marketing strategies to different audiences also led to SSG Splurge's LP "Umbrella Business" charting at #48 on the Top Rap Chart, and DJ Mac's debut release securing the #47 spot on the Billboard R&B/Hip-Hop Charts.
McGhee's expertise in digital strategies, brand partnerships, and radio
Among McGhee's many accomplishments, his work with Deitrick Haddon stands out, as he played a critical role in the success of the #1 gospel hit "Never Be The Same," which dominated the charts for two weeks. Additionally, Haddon's upcoming induction into the 2025 Gospel Music Hall of Fame is a testament to the impactful contributions
McGhee has made in the faith-based music sector.
His ability to tailor marketing strategies to different audiences also led to SSG Splurge's LP "Umbrella Business" charting at #48 on the Top Rap Chart, and DJ Mac's debut release securing the #47 spot on the Billboard R&B/Hip-Hop Charts.
McGhee's expertise in digital strategies, brand partnerships, and radio activations further propelled Eddie Valero's LP onto the Billboard 200, while Krispylife Kidd's album landed at #72 on the same chart. His deep
connections with DSPs ensured strong playlist placements, while grassroots campaigns, radio pushes, and well-timed social media activations helped drive these projects to commercial success. By combining digital engagement, traditional marketing, and live performance strategies, McGhee has consistently executed impactful release campaigns that maximize visibility and results across different music markets.
His track record in talent acquisition and media expansion is evident in the signings and partnerships he has overseen, which include:
Dirty Glove Bastard Media Outlet
Bounty Tank Media Outlet
Breezy TV Media Outlet
The Debut
Fat Trel
Slim Thug
Sauce Walka
Lil Gotit & Lil Keed
Enphamus
Cochise
Shaun Milli
Big K.R.I.T.
Buju Banton
His leadership also helped position ONErpm as a leader in the Southern Soul genre featuring FPJ, TK Soul, Squirt Kelly, P2KDadiddy, Cecily Wilburn, Sir Charles, and Joshua Showtime Williams.
Orlando McGhee's ability to merge business acumen with creative vision has solidified his status as a powerhouse in the music industry.
His unwavering commitment to artist development, brand expansion, and cultural influence continues to shape the next generation of music icons.