What’s the big deal with pitch rate — and why does it confuse so many brewers?

In this episode, Mark and Richard break down what pitch rate really means (beyond the numbers) and why it’s one of the most critical levers in fermentation. From underpitching risks to strain-specific stress tolerance, we’ll help you navigate the numbers, avoid common pitfalls, and dial in your approach whether you're brewing 20 litres or 20 hectolitres.

We also explore how pitch rate can be used intentionally to shape beer character — and what makes strains like Kveik so unique when it comes to pitching flexibility.