How do we close the gender gap and support parents in managing the overwhelming mental load of family life?
In this episode of The Essential Shift Podcast, I sit down with Claire Waring, former Executive Creative Director and award-winning leader in the advertising industry, who made the bold leap into entrepreneurship. After years of leading creative teams across Australia, Asia, and Europe, Claire founded Gether - a platform designed to help parents manage the endless notifications, schedules, and tasks that come with school life.
We dive into her journey from high-level corporate leadership to launching a purpose-driven tech business, the reality of navigating the entrepreneurial “despair dip,” and how leveraging AI can help ease mental load - especially for women.
If you’re balancing business, family, and a desire to create impact, this conversation will inspire you to think differently about how to harness your skills, embrace uncertainty, and step into leadership.
If you LOVE the episode, don’t forget to share it on your Instagram stories and tag me @essential.shift and @getherlife!
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KEY EPISODE TAKEAWAYS
Embrace the creative and entrepreneurial “despair dip”
Leverage the soft skills you gain in your corporate career
Close the gender gap by easing the mental load with AI
SHOW RESOURCES
Learn more about Gether - HERE
Follow Gether on Instagram - HERE
JOIN THE CIRCLE to connect and grow with other entrepreneurs - HERE
ABOUT THE GUEST
Claire Waring has 20+ years of advertising experience across Australia, Asia, and Europe, leading product and creative teams at the highest level. An award-winning Executive Creative Director, she was featured on the B&T Women in Media list 2024 and B&T’s top 10 creatives in Australia 2023. Claire has judged at Cannes Lions, spoken at global events, and is a passionate advocate for women in business—all while being a mum of two.
Bless it be.
With love, Laetitia!