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Ethical Marketing Podcast - 5 - Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles
The Ethical Marketing Podcast
59 minutes 55 seconds
3 years ago
Ethical Marketing Podcast - 5 - Sian, Stuart and Dr Andrew Lumsden-Groom discuss the crisis management and marketing behind Spotify’s troubles
This podcast is dedicated to one thing, the way Spotify has handled their comms recently.
Sian Conway-Wood, and Stuart Mitchell chat to Dr Lumsden-Groom Director of Crisis Management at 181st Street about why Spotify have one what they did, and what we feel they could have done better.
We'd love to hear your thoughts on this particular story, what you thought we got right or wrong and if you have any suggestions for other marketing stories we could chat about with Dr Lumsden-Groom on our regular slot then please get in touch here.
Dr Lumsden-Groom has also written a blog to accompany the podcast, please read it here.
