In this episode Mark Waddington explains why he identifies as a founder more than a CEO and how that product-first mindset drove the evolution of StaffWise from a rough first version into a full workforce management platform.Mark describes solving the core problem of poor communication between tech vendors and businesses, building client-driven features — onboarding, divisions, scheduling, payroll integrations, reporting and sustainability tracking — and expanding into retail execution with RetailWise.He also discusses the company’s commitment to responsive human support, cautious use of AI, compliance and integrations by region, and how listening to customers shaped the roadmap and growth strategy.