The eighth episode of Event Tech Talk Show is all about data, and in Joe Colangelo host Adam Parry has found another perfect sparring partner.   Joe is co-founder and CEO of Bear Analytics, a firm dedicated to translating data into actionable intelligence for event producers, trade associations and professional societies.   Putting questions both as data the infatuated co-founder of Event Tech Live and as a very interested independent other, Adam gets the back story; how Jo Colangelo started with a biotech trade organisation, going on to work with its events team where he identified a “pretty big” deficiency on the data side. And how he and partner Eric Misic founded Bear in the summer of 2013 as a result.   Adam and Joe discuss the impact of the Covid pandemic, how close it came to suffocating the business, and the subsequent launch of Bear IQ.   They talk about the burgeoning value of data and how to get the most out of it, which business operations benefit the most from centralised, clean, consolidated data. They look at tech stacks, Bear’s unique place in the puzzle, and much, much more.