In today’s episode, we dive into one of the biggest traps business owners and service providers fall into, discounting their rates.

Whether you charge by the hour, per session, or package your work, discounting can quietly erode your confidence, your positioning, your profitability, and ultimately the way clients value your work.

We explore:

• Why discounting creates the wrong expectations with clients

• The hidden cost of lowering your rates (it’s more than just money)

• How discounting undermines your authority and perceived value

• Why hourly rates make this issue even more damaging

• What to do instead of discounting, practical alternatives that protect your worth

• How to communicate your pricing confidently

• The mindset shift needed to stop justifying or apologising for your prices

If you struggle with sticking to your rates, feel guilty about charging what you’re worth, or feel pressure to give discounts to win work, this episode will give you clarity and a more empowered way forward.

Learn more about working with Rich Everett:

Visit: www.everettcoaching.com