Discover the fascinating history of Cire Trudon, the world's oldest luxury candle maker, and uncover the secrets behind their centuries-long success. Our exploration takes us from the Royal Court and the popularity of white beeswax, to the incredible staying power of this storied company. With lessons modern businesses can apply today, you won't want to miss this captivating discussion on the importance of craftsmanship, narrative, and pricing in creating unforgettable experiences for customers. We also dive into the world of scent and environmental triggers, examining how Cire Trudon's Ernesto candle is crafted to evoke specific memories and emotions. Delve into the power of scent, the longest-lasting memory of all our senses, and learn how environmental triggers can help us get into work mode or even explain why the sound of running water makes people feel like they have to go to the bathroom. Finally, we take an in-depth look at the value creation chain and how your business can learn from Cire Trudon's legendary success. Embrace the importance of attention to detail, commitment to quality, and the art of selecting the right goods to convey a sense of importance and create a loyal customer base.