Imagine a 700 year-old family-owned company still thriving in today's dynamic business environment. Now put that company in a highly contested region of the world where emotions run sky high. Welcome to our conversation on Razook Tattooing, a Jerusalem-based company that has been a mainstay for Coptic Christians and others coming to the Holy Land. As we unravel the enthralling history of their one-of-a-kind tattoos, we analyze what it means to carry a piece of culture and history on one's skin. We dive into the captivating stories associated with each tattoo, comparing them to owning a timeless piece of art. In our candid discussion, we explore the paradox of Razook Tattooing: a rebellious business that has managed to keep its customers present in all social circles, even politics. We discuss how they have brilliantly scaled their operations, through strategies such as waiting lists and global ambassadors. Lastly, we dive into how Razook has capitalized on its status as a pilgrimage destination, transforming it into a profitable venture.  Prepare to be intrigued as we delve into the rich history and innovative business model of this ancient tattooing powerhouse.