What can 19th century EMTs and the thriving success of Lloyd's of London teach us about the power of incentives? In this intriguing exploration, we uncover how understanding incentives can impact outcomes and the importance of properly incentivizing employees, using historical examples that demonstrate their significance. We also discuss the importance of networks in insurance, drawing parallels to modern companies like Airbnb and Uber, as well as historical examples like the Tontine coffee house in New York. Tune in for an enlightening and thought-provoking episode about the role of incentives in business success.