Join us as we explore the fascinating history of monastic beer brewing and the business lessons we can learn from it. We discuss the Weltenburg Abbey brewery, one of the oldest breweries in the world, founded in 1050 and located in a Benedictine monastery. Listen in as we uncover the idea that many of the world's oldest companies sell vices and necessities, and how many of these breweries are connected to religious institutions. We also touch on the rise of non-alcoholic beer and the opportunities it presents for companies in today's market. In this episode, we also examine the success of celebrity liquor launches. We discuss the importance of the experience and stories behind products in boosting marketing, branding, and customer engagement. Discover how entrepreneurs often view their missions and companies in a semi-religious sense, and how beer has played a role in fostering a sense of community over time. We also consider the ways entrepreneurs can use new methods to foster community in a post-COVID environment. Don't miss out on these valuable insights into the world of beer, community, and entrepreneurship.