Richard Mabey left a comfortable career as a corporate lawyer at Freshfields to launch Juro, the all-in-one contract platform now trusted by Deliveroo, Cazoo, and hundreds of fast-scaling businesses. Since then, Juro has raised $38M+, grown to a team of 120+, and positioned itself at the forefront of AI-enabled legal tech.

In this episode of The Everyday Founder, Richard shares:

- Why he walked away from a secure legal career to pursue entrepreneurship

- How Juro landed its first enterprise clients like Deliveroo through co-creation

- The long road to product-market fit (and what retention really means)

- Lessons in scaling sales, hiring the right early team, and keeping culture intact

- Betting early on AI copilots and agents—and how that decision is reshaping the legal industry

- His honest take on self-doubt, work-life balance, and what really makes founders succeed

If you’re a founder, lawyer, or builder curious about the realities of growing a SaaS company in a competitive market—this conversation with Richard is packed with hard-won lessons.

Chapters:

00:00 – Why sales isn’t demand (and the role of marketing)

00:49 – Introducing Richard Mabey, CEO & Co-Founder of Juro

01:26 – Leaving law for entrepreneurship: riches-to-rags story

02:44 – The pain point that sparked Juro

04:00 – The inefficiencies of corporate law

05:15 – Taking the plunge despite pressure & self-doubt

07:24 – Early days: learning to code & finding a co-founder

10:10 – Raising seed funding & first customers (Deliveroo)

12:27 – Co-creating with early adopters

16:10 – Slow growth to product-market fit (4+ years)

18:30 – Defining product-market fit (retention & renewal)

21:09 – Building repeatable sales: from scrappy to scalable

23:36 – Why marketing came before hiring sales

25:22 – Content as Juro’s growth engine

26:06 – Founder self-doubt & keeping balance with family life

29:16 – Work-life balance & startup intensity

31:21 – Starting Juro while becoming a parent

33:07 – Early hires, talent density & culture fit

37:12 – Scaling the team from 30 to 100+

39:05 – Rethinking hiring in the AI era

40:51 – Why fewer people, but higher talent density, wins

41:22 – Picking the right VCs & long-term partners

45:28 – Radical transparency with the board & team

47:43 – Building trust with customers (handwritten notes & support)

50:20 – Using community to strengthen customer relationships

51:27 – Betting big on AI copilots & agents

55:09 – How AI is reshaping legal jobs

59:32 – Competing with incumbents & new AI-native challengers

1:02:12 – What’s Juro’s moat?

1:04:24 – The next 5 years for Juro

1:06:13 – Fundraising is just “stopping for petrol”

1:06:40 – Luck vs skill in entrepreneurship

1:08:41 – Final reflections & where to follow Richard

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