Florian Ehrbar, founder of OnchainLabs, went from calling time on a failing consulting gig… to convincing the investor to back a new team and a new idea: connecting real-world assets (skis, classic cars, gold - even trees) to the blockchain with actual utility.

We get into radical candour, building “Wallet 2” that feels like email (not MetaMask), no-code tokenization, raising private capital, and leading a half-inherited team while staying focused when you could do everything.

In this episode you’ll learn:

- Why telling the hard truth can start your next company

- Funded-from-day-one: hidden pressures and how to navigate them

- Real user value in tokenization (CRM, warranties/insurance, provenance)

- UX trade-offs: self-custody vs ease, and designing guardrails

- The vision: a white-label, no-code RWA platform you can drag-and-drop deploy

Chapters

00:00 Intro — honesty when everything’s on fire

01:10 The investor asks “what now?” → forming the new team

02:36 Florian’s path: consulting → dating app → investments → founder

05:10 Quitting a safe career with a young family

06:19 Side-hustle vs jump: why he didn’t moonlight (and regrets it)

07:45 Funded from day one: blessings and pressure

09:06 The moment of candour that killed a project and birthed Onchain Labs

11:05 What Onchain Labs does (physical → digital, real utility)

12:54 Tokenizing luxury skis: CRM, insurance, activation incentives

15:04 Blockchain basics (wallets, ownership, self-custody)

17:22 UX reality: too easy vs too risky — finding the line

19:35 Classic cars & provenance: why digitised records matter

21:30 Leading a “half-inherited” team: empower vs decide

23:40 Focus when you can do everything: pick the beachhead

25:05 Building “Wallet 2” — make blockchain feel like email

27:10 Towards a no-code, white-label RWA platform

29:00 Commercial model: SaaS + transactions + implementation

31:05 Who it’s for: gold tokenization, consumer apps, and beyond

33:12 Ambition: the AWS/Shopify of tokenization (for non-financial assets)

35:00 Fundraising, unusual backers & validation moments

37:05 Founder life: work ethic, optimism, taking bigger risks sooner

39:00 Skill vs luck — and where to follow Florian

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#Startups #Web3 #Tokenization #RWA #FounderJourney #Leadership #EverydayFounderPodcast

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