Did you know that research shows 62% of customers actively seek out brands whose values align to theirs?
There's no getting away from it. We want brands to do do better. And we only want to give our money to those that do.
By sharing your higher purpose - the things that really matter to you, above and beyond making money, your customers can make an easy choice about working with you.
Sharing stories of how you live and breath your values everyday or how you specifically support a cause or movement helps them understand the impact that buying your products or services could have not just on then but the wider world view you both share.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing