How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
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How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
Abhi Golhar | Easier and Healthier Business Growth
The Evolved Sales Leader
47 minutes
2 years ago
Abhi Golhar | Easier and Healthier Business Growth
Impactful founders and executives are constantly planning for the future and expansion of their company. Yet, knowing which levers to pull to reach the next stage of growth can be a daunting, sometimes painstakingly long, process. For this reason, finding innovative ways to approach and systematize growth is key. On this episode of The Evolved Sales Leader, Abhi Golhar, business consultant, accomplished author, and TEDx speaker, explains the engineering behind what growth levers to pull...
The Evolved Sales Leader
How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
