How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
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How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
In the ever changing world of business development, sales tactics like prospecting and lead generation are becoming increasingly harder to stay on top of. What are the newest trends in outreach? How do you appropriately personalize your messages? Is it even possible to gain a leg up on the competition? Though the B2B sales market is becoming complex, one platform has remained important through all of the ebbs and flows – LinkedIn. Yet, the platform’s importance makes it equally as impor...
The Evolved Sales Leader
How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
