How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
All content for The Evolved Sales Leader is the property of Overpass and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
Did you know that there is an entire science dedicated to performance? It’s true – and it’s called performance science. Using both quantitative and qualitative strategies, performance science supports business leaders in defining their priorities and increasing their productivity. But performance science goes deeper than benefiting you as an individual leader. When the principles of performance science are applied to your business, you’re able to take the abstract and concrete par...
The Evolved Sales Leader
How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
