How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
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How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
Chris Manitus | The High Standard of Sales Excellence
The Evolved Sales Leader
39 minutes
2 years ago
Chris Manitus | The High Standard of Sales Excellence
As humans, we hold our surgeons, engineers, and lawyers to the highest standard. The same should be true for salespeople. Afterall, sales requires an intricate level of expertise. To achieve and maintain sales proficiency, sales leaders must equip their teams with ongoing, world class training coupled with cutting edge tools and technologies. On this episode of The Evolved Sales Leader, Chris Manitus, VP of Global Sales at 7th Level Communications, gives a masters in the best prac...
The Evolved Sales Leader
How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...