How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
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How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
Chrisley Ceme | Cold Email Isn’t Dead (You’re Just Doing it Wrong)
The Evolved Sales Leader
41 minutes
2 years ago
Chrisley Ceme | Cold Email Isn’t Dead (You’re Just Doing it Wrong)
Open your LinkedIn messages and start counting. How many messages are freezing cold with in-your-face sales pitches for products and services that you don’t want or need? In the case that you are reached out to about a product or service that is of use to you, a cold email – if done wrong – can be a huge turn off. Yet, restrictions on retargeting campaigns are making some sales experts believe that cold emails are now more important than ever — when they’re done right, that is. On this episod...
The Evolved Sales Leader
How do you effectively bring prospects into your sales funnel and convert them? Many marketers lean into complex storytelling, but that can be overwhelming to prospects who you're just starting to get to know. To better align your sales and marketing strategies, try thinking of your initial marketing as an invitation. You wouldn't want to overwhelm your guests with every little event detail. You would tell them a select few that they need to know and then let them decide whether to come...
