The Future of Marketing Is Autonomous with Josh Payne

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The Executive Connect Podcast

122 episodes

2 days ago

This is the Executive Connect Podcast - a show for the new generation of leaders. Join us as we discover unconventional leadership strategies not traditionally associated with executive roles. Our guests include upper-level C-Suite executives charting new ways to grow their organizations, successful entrepreneurs changing the way the world does business, and experts and thought leaders from fields outside of Corporate America that can bring new insights into leadership, prosperity, and personal growth - all while connecting on a human level. No one has all the answers - but by building a community of open-minded and engaged leaders we hope to give you the tools you need to help you find your own path to success.

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Management

Business,

Entrepreneurship

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The Future of Marketing Is Autonomous with Josh Payne

The Executive Connect Podcast

34 minutes

1 week ago

The Future of Marketing Is Autonomous with Josh Payne

What if your website could write, test, and improve itself without anyone lifting a finger?

In this episode of Executive Connect, host Melissa Aarskaug sits down with Josh Payne, Founder and CEO of Coframe (and former co-founder of Autograph with Tom Brady), to explore how AI is changing marketing from the ground up. Josh shares how smart websites are learning in real time, optimizing themselves 24/7, and driving growth without large teams. They dive into the difference between co-pilot and autopilot AI, why marketing to AI agents is the next frontier, and the danger of “comfort work” for founders. Josh also opens up about the role of music in staying sharp and why creativity is key to leadership in the AI era.

What You Will Learn:

Why AI-powered websites are changing how marketing works

The difference between co-pilot and autopilot AI

How to build a growth engine without a growth team

What “comfort work” is and why it kills momentum

Why marketing to AI agents is the future

How music helps fuel creativity and leadership

Chapters
00:00 Intro: AI websites that run themselves
01:09 Josh’s journey: Startups, Tom Brady, and AI
04:45 What Coframe actually does
07:07 The power of speed and constant testing
09:52 Will rapid changes hurt SEO?
11:16 What autonomous AI can really do
15:53 The trap of “comfort work”
21:01 How music keeps Josh grounded
25:24 The future of marketing: AI agents and personalization
33:16 Final thoughts and how to start using AI today

Connect with Josh Payne
Website → https://coframe.com
LinkedIn → https://www.linkedin.com/in/joshpxyne/

Connect with Melissa Aarskaug
LinkedIn → https://www.linkedin.com/in/melissa-aarskaug/
Podcast LinkedIn → https://www.linkedin.com/company/my-executive-connect/
Website → https://www.executiveconnectpodcast.com/