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What happens when the person running your company with you ends up buying it from you? Carey Lindman shares how she went from senior care to creating an entirely new category: the postpartum doula. And how she built a business that supported moms when no one else did, and why she ultimately decided to sell her company to her own #2.
01:35 – Meet Carey Lindeman: Building ‘Welcome Home Baby’
03:02 – From Senior Care to Aftercare Doulas
05:15 – Why Postpartum Doulas Are Different From Night Nurses
07:10 – The Untold Pressure on Mothers (and Why She Threw a Pan)
09:08 – Creating Demand for a Service No One Knew Existed
12:40 – Training & Certifying a New Generation of Doulas
15:05 – Scaling Challenges: Triplets, Twins & Overwhelmed Families
17:15 – Deciding Between Senior Care vs. Baby Care
18:42 – The Big Decision: Selling to Her #2 Employee
20:30 – How She Valued the Business & Structured the Deal
22:05 – Risk, Remortgaging & Buying Without Millions in the Bank
23:55 – Lessons Learned: Don’t Hold On Too Tightly
25:00 – Life After the Exit & Her Next Merger