Ever felt stuck running a business you no longer love—but you’re scared to let go? Meet Laura Roos, who sold her company without a broker, while pregnant, and turned the proceeds into her next seven-figure startup. This episode is messy, honest, and full of real talk about what it actually takes to walk away.00:28 Meet Laura Roos01:42 Building Minny & Paul from a $5K bet04:20 First big corporate client and early growth06:05 Expanding beyond Minnesota and scaling operations08:12 The word-of-mouth flywheel and pandemic boom10:18 Hitting the seven-year itch — COO runs the show12:05 The birth of Mary & Jane and the microdosing insight15:10 To sell or not to sell — the burnout vs. new obsession17:32 Why the broker route didn’t fit19:04 The bold move — emailing competitors directly21:02 The first LOI disappointment and the valuation wake-up23:40 Terms that matter — payout timing and sales percentage trap26:00 How she built leverage and negotiated smarter28:10 From cold email to signed deal in under 3 months29:22 Post-sale headaches — the earnout mistake31:20 Renegotiating to freedom — new deal, fixed payouts32:15 Mary & Jane rockets to 7 figures in 18 months34:00 Why microdosing hit differently (and who hated it)35:10 The founder itch — why she’ll never stop building36:12 Advice for small business owners “too small to sell”38:05 Closing reflections and what’s next for Laura