Most businesses think paid ads are the key to growth — but we’re here to tell you, ads don’t fix broken systems. They only magnify what’s already working. We grew Verve to over $70,000 a month before ever spending a single dollar on ads. No agency. No massive ad budget. Just systems, storytelling, and a whole lot of intention behind how we showed up online and in our community. In this episode, we’re pulling back the curtain on exactly how we did it — from optimizing Google and Instagram, to building referral networks that still send patients our way today. You’ll hear why turning on ads too early can actually hurt your growth, and what to do instead to make your marketing work for you. 💡 Here’s What We Talk About: Why running ads too soon is like lighting your money on fire The organic strategies that filled our schedule before we ever paid for traffic How to make Google and Instagram your most powerful (and free!) marketing tools Building referral systems that turn one coffee chat into months of consistent new patients How storytelling and reviews help your patients see themselves in your results The Ad Readiness Checklist — what to have in place before you turn that faucet on We’ll also share how one small change in Google’s algorithm completely tanked our new patient calls for a bit — and how diversifying our lead sources saved us. Because no matter how great your marketing is, you need to build it on a solid foundation. If your systems aren’t ready yet, this episode will show you exactly where to start so you can grow sustainably and confidently — without wasting a single dollar.   🎧 Tune in if… You’re ready to grow your practice the smart way, using systems and organic strategies that actually convert. This one’s for every chiropractor, clinic owner, and entrepreneur who’s ready to scale without the stress.   Resources: Ready to Implement the Local Authority Funnel? Join us!  Join our free community in Circle!  Hang out with us on Instagram