In this episode of The Experts Blueprint, Tim sits down with digital strategist and systems expert Alastair McLeod to explore how businesses can future-proof their marketing, embrace automation, and stay competitive in the age of AI. They dive deep into topics like:
How critical thinking and data saved their university grades — and now their businesses
Why most marketers are about to be replaced (unless they do this)
The evolution from ad copywriting to algorithmic optimization
How to use systems thinking to eliminate grunt work and scale sustainably
Alastair’s personal fight to protect Australia’s alpine regions — and why today’s election may be pivotal
🎧 Whether you're a founder, marketer, or tech-curious entrepreneur, this episode will challenge the way you think about systems, sustainability, and staying sharp in the age of AI.
📌 TIMESTAMPS:
0:00 – Uni days and the value of data
6:00 – The gut vs numbers dilemma in business
9:30 – How a Google conference triggered a reinvention
12:00 – Learning Python and building automated systems
20:00 – Burnout, bottlenecks, and why systems save lives
27:00 – Alastair's mission to protect Australia's snowfields
34:00 – What the upcoming election means for the environment
🗳️ Published on Election Day 2025 for a reason.
🌱 Learn more about Protect Our Winters Australia: https://protectourwinters.org.au