This episode P-Mutt chats with former colleague and close friend, John Stauffer, Co-Founder & COO at Isometric Technologies (ISO).
Bain is off this time, but will be back with us next episode. We’re recording this on Friday, Nov 19th... just around the corner from Thanksgiving week! Give us a listen on the way to your family festivities.
Housekeeping: Did you see us at FreightWaves F3 Virtual Experience? Catch anything you missed here. And congratulations again to the whole CarrierDirect team for making the FreightTech 25!
And now for our special guest... John Stauffer! John and Adam have previously worked together for 10+ years. They worked together at Echo and Uber Freight, they’ve partied together in Vegas, been on the same bowling team, built Echo’s carrier network in the Southeast and Canada. So many things! John has a ton of experience operationally as well as product management, and is currently the Co-Founder and COO at ISO.
Today P-Mutt and John Stauffer chat about improving the workflow process involved in scorecarding and auditing to create a better customer experience.
As John advanced in his freight career, he got to see the same issue from a different viewpoint. The main KPI was efficiency: Loads per head per day. John discovered that people were spending an outsized amount of time on this data reconciliation process - scrubbing scorecards.
Better service brings a larger award and/or access to more spot opportunities or mini bids. Account managers saw value in auditing because that’s where they found opportunities to improve service. They were also spending a lot of time scrubbing data to accomplish this. A light bulb went on when they saw the monetary penalties connected to shipper performance and how scorecarding and auditing could help reduce costs. The new challenge became figuring out how to improve this process.
ISO pulls data sources from different systems, aggregates those, factors in SLAs, and applies those when processing transportation and order info. Thus, when creating those scorecards they are able to understand what the impact of a late delivery was and tie that back to the shipment. Ultimately, then the root cause of that failure point can be identified. Penalties can then be attributed to the responsible party.
Collaborative Performance Management is the concept that streamlines all the workflows. It should be on your radar because there is value to aligning with your carriers on performance. Collaborative Performance Management removes friction from relationships. It helps shippers strengthen partnerships with existing carriers and helps shippers understand how to become a shipper of choice.
Interested in working at ISO? Check out their careers page here or email them at careers@iso.io.
Interested in incorporating ISO into your business? Reach out via email at Hello@iso.io or find John Stauffer on LinkedIn here.