Matt Miniat of South Chicago Packing and Miniat Holdings joins Jamie to talk about what it means to steward a fifth-generation family business rooted in one of Chicago’s most iconic industries: meatpacking. From early pivots to product reinvention, Matt shares how the company leaned into its tallow legacy and used the unexpected power of TikTok and direct-to-consumer growth to find new relevance. They explore the tension between tradition and innovation, the weight of operating under your own name, and how values like long-term thinking and food safety shape every decision. It’s a conversation about staying grounded in where you come from—even as you adapt to a rapidly changing world.