How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
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How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
#3 Aidan Lyons, Williams Racing – The race to monetize F1 fans after Drive to Survive
The Fan Engagement Podcast
21 minutes 55 seconds
2 years ago
#3 Aidan Lyons, Williams Racing – The race to monetize F1 fans after Drive to Survive
Aidan Lyons is Chief Growth Officer at Williams Racing, one of the most successful and prestigious Formula 1 teams in the history of the sport. Founded by Frank Williams in the 1970s, Williams Racing boasts over 391 million global fans. Aidan joined the F1 team in 2021 following a decade at the NFL, responsible for revitalizing Williams Racing’s fan engagement strategy hot on the heels of series one of Netflix’s Drive to Survive. But how is Williams Racing capitalizing on sport’s exciting international growth?
In episode three of The Fan Engagement Podcast, we uncover:
04:03 - 06:37 How Aidan and his team unlocked 300% social media growth in two years
06:38 - 07:29 The power of interactive O&O content for fan monetisation
10:08 - 12:14 How Williams Racing captured new U.S. audiences after Drive to Survive
12:15 - 14:12 Why the F1 team created exclusive behind-the-scenes content to engage fans
14:13 - 15:35 Williams Racing’s unique approach to physical fan activations
16:57 - 19:11 The best digital channels for engaging and monetising fans at scale
19:12 – 20:32 The secrets to more meaningful, measurable sponsor activations
The Fan Engagement Podcast
How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
