How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
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How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
#5 Jen Matthews, FanDuel – Building America’s largest sports betting brand
The Fan Engagement Podcast
21 minutes 15 seconds
2 years ago
#5 Jen Matthews, FanDuel – Building America’s largest sports betting brand
Jennifer Matthews is VP, Brand Strategy at FanDuel, America’s largest sports betting and daily fantasy sports brand.
Since online sports betting was legalized in the U.S in 2018, FanDuel has rapidly become America’s leading betting company and acquired over 17 million customers and counting.
But what have been the secrets to FanDuel’s success when it comes to converting sports fans? How does it continue to acquire and engage sports audiences at such scale? And how have league and team sponsorships supercharged the brand’s incredible growth?
In episode five of The Fan Engagement Podcast, you’ll learn:
00:40 - 03:15 Introduction to Jennifer and FanDuel
03:16 - 07:37 How FanDuel engages sports audiences when new states legalize sports betting
07:38 - 09:31 How FanDuel educates fans that are new to DFS and online sports betting
09:32 - 10:52 The power of sports sponsorships for marketing reach and scale
10:53 - 12:16 How product innovation keeps Fan Duel ahead of its competition
12:17 - 17:24 Kick of Destiny campaign: Capturing NFL fans at Super Bowl LVIII
17:25 - 18:30 Superbowl LVIII commercial: Reinventing half-time TV ads
18:31 - 20:32 Think Like a Player campaign: Using ‘deep fake’ technology to engage NBA fans
The Fan Engagement Podcast
How do the world’s biggest sports, teams and advertisers engage fans? What sort of content and campaigns truly resonate? And what are the secrets to monetizing the world’s most in-demand audience?
The Fan Engagement Podcast brings you in-depth conversations with the smartest minds in sport.
Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
