Dev Sethi is Meta’s former Director of Sports Partnerships, with over 15 years of experience in the world of fan engagement, also including roles at Google, YouTube and as Instagram’s Head of Sports. Dev brings an inside view into the world of sport’s social media explosion having worked closely with major leagues, teams, brands, athletes and creators across more than a decade. But just how has sports fan behaviour evolved on social media since its emergence? How can sports, brands, athletes and creators unlock the potential of the world’s largest digital channels? And what does the fan experience of tomorrow look like in the social media future? In episode seven of The Fan Engagement Podcast, you’ll learn: 00:03 Introduction to Dev Sethi 01:15 How the role of sports partnerships on social platforms has evolved in the last decade. 03:49 NIL (name, image, and likeness) and how Meta empowered collegiate athletes to monetise social followings. 08:28 Why social media is now the front door to sports fans – and how to capitalise 11:33 Why sport is an unrivalled vehicle to engage social media audiences at scale 16:51 What are the next big trends set to hit social media in the world of sport?