In this conversation, Kevin Christie shares his journey from being a clinically focused chiropractor to becoming a successful entrepreneur and coach in the chiropractic field. He discusses the importance of clinical competence, the transition to business, and the role of marketing in building a successful practice. Kevin emphasizes the need for chiropractors to understand their patient experience and the financial aspects of running a practice. He also reflects on the challenges faced in the profession and offers advice for new chiropractors and those struggling in their careers. The conversation concludes with insights into the future of chiropractic and the impact of AI on the profession.