Step into the future of retail with our latest episode, where we explore how Generative AI (Gen AI) is set to revolutionise the e-commerce value chain in the fashion industry! Drawing insights from The Business of Fashion's insightful white paper, 'The Future of E-Commerce, Powered by Generative AI,' developed in partnership with Zalando, we reveal how fashion businesses can responsibly integrate this next-generation technology.
Discover how Gen AI has the potential to automate a staggering 60 to 70 percent of employees' time, significantly boosting consumer engagement and streamlining workloads across your operations. But it's not just about efficiency; it's about building trust and ensuring responsible use. We delve into the crucial preliminary work required for successful AI adoption, from educating your workforce about what Gen AI is and how it differs from predictive AI, to securing leadership buy-in and identifying key pain points to solve.
Learn the vital ethical considerations for e-commerce retailers in this rapidly evolving space. We discuss the importance of keeping a human in the loop, ensuring transparency to build customer trust, and actively mitigating bias through diversified human and data-led strategies. As Tian Su, VP of Personalisation and Recommendation at Zalando, stresses, Gen AI "needs to be used purposefully, respectfully and responsibly". Tune in to equip your fashion e-commerce business with the knowledge to implement Gen AI tools safely and effectively, transforming your operations while safeguarding customer relationships and driving innovation.