This special edition of the Fast Traack Podcast features a live recording from the SXSW 2025 panel, "Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy." You'll hear from Christen Nino De Guzman (Founder & CEO, Clara for Creators), Jamie Gutfreund (Founder, Creative Vision), and creator and Founder of “Smarter in Seconds,” Blair Imani Ali (@blairimani), in conversation with Traackr’s CEO, Pierre-Loïc Assayag. The panelists share eye-opening insights on the current stat...
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This special edition of the Fast Traack Podcast features a live recording from the SXSW 2025 panel, "Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy." You'll hear from Christen Nino De Guzman (Founder & CEO, Clara for Creators), Jamie Gutfreund (Founder, Creative Vision), and creator and Founder of “Smarter in Seconds,” Blair Imani Ali (@blairimani), in conversation with Traackr’s CEO, Pierre-Loïc Assayag. The panelists share eye-opening insights on the current stat...
The power of the creator with Chira Schaad, L’Oréal
The Fast Traack by Traackr
28 minutes
4 years ago
The power of the creator with Chira Schaad, L’Oréal
In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand). During the conversation, Chira shares:How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)How brands ...
The Fast Traack by Traackr
This special edition of the Fast Traack Podcast features a live recording from the SXSW 2025 panel, "Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy." You'll hear from Christen Nino De Guzman (Founder & CEO, Clara for Creators), Jamie Gutfreund (Founder, Creative Vision), and creator and Founder of “Smarter in Seconds,” Blair Imani Ali (@blairimani), in conversation with Traackr’s CEO, Pierre-Loïc Assayag. The panelists share eye-opening insights on the current stat...
