The Female Founded Series Podcast is your place to get your business juices flowing. Hosted by Yasmin Shahira, where we’re talking with some of the most successful, talented, and influential female founders to learn how they’ve started and grown their businesses, built impactful personal brands, and created the lives they love.
A combination of inspiring, empowering, and actionable, this podcast is a must-listen for all female founders and ambitious women. It’s an essential part of your weekly routine. Pour yourself a cup of coffee and grab your journal, it’s time to listen in!
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The Female Founded Series Podcast is your place to get your business juices flowing. Hosted by Yasmin Shahira, where we’re talking with some of the most successful, talented, and influential female founders to learn how they’ve started and grown their businesses, built impactful personal brands, and created the lives they love.
A combination of inspiring, empowering, and actionable, this podcast is a must-listen for all female founders and ambitious women. It’s an essential part of your weekly routine. Pour yourself a cup of coffee and grab your journal, it’s time to listen in!
From Purpose to Product: How Bella Created A Fitness Lifestyle Brand For Women Who Do It | The Female Founded Series
The Female Founded Series
26 minutes
3 months ago
From Purpose to Product: How Bella Created A Fitness Lifestyle Brand For Women Who Do It | The Female Founded Series
In this episode of The Female Founded Series, Yasmin sits down with Bella, founder of FIT.CO, a Malaysian fitness lifestyle brand designed for women who juggle it all — motherhood, business, and everything in between.
Bella shares how she turned her passion for fitness into a community-driven movement. We talk about the behind-the-scenes of product development, staying true to values while scaling, navigating entrepreneurship as a mom, and what it really means to “do it all”, without losing yourself in the process. If you're building something meaningful while managing real life, this one’s for you.
EPISODE HIGHLIGHTS
How Bella turned her lifelong passion for fitness into a purpose-led brand
The behind-the-scenes journey of building FIT.CO — from product testing to community building
Balancing business, motherhood, and content creation in real life
Redefining fitness, sustainability, and what it means to “do it all” as a modern woman
Honest advice for women starting messy, dreaming big, and staying true to their vision
Links:
https://www.instagram.com/bellamobijohn/
https://www.instagram.com/fit.co_my/
https://fitdotco.com/
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Yasmin Shahira: @yasminshahira
The Female Founded Series: @femalefoundedseries
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www.thefemalefounderacademy.com
Audio+: @myaudioplus
Let us know if you enjoy this episode by dropping a comment here or tagging us on our social media!
The Female Founded Series
The Female Founded Series Podcast is your place to get your business juices flowing. Hosted by Yasmin Shahira, where we’re talking with some of the most successful, talented, and influential female founders to learn how they’ve started and grown their businesses, built impactful personal brands, and created the lives they love.
A combination of inspiring, empowering, and actionable, this podcast is a must-listen for all female founders and ambitious women. It’s an essential part of your weekly routine. Pour yourself a cup of coffee and grab your journal, it’s time to listen in!
