The Female Founded Series Podcast is your place to get your business juices flowing. Hosted by Yasmin Shahira, where we’re talking with some of the most successful, talented, and influential female founders to learn how they’ve started and grown their businesses, built impactful personal brands, and created the lives they love.
A combination of inspiring, empowering, and actionable, this podcast is a must-listen for all female founders and ambitious women. It’s an essential part of your weekly routine. Pour yourself a cup of coffee and grab your journal, it’s time to listen in!
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The Female Founded Series Podcast is your place to get your business juices flowing. Hosted by Yasmin Shahira, where we’re talking with some of the most successful, talented, and influential female founders to learn how they’ve started and grown their businesses, built impactful personal brands, and created the lives they love.
A combination of inspiring, empowering, and actionable, this podcast is a must-listen for all female founders and ambitious women. It’s an essential part of your weekly routine. Pour yourself a cup of coffee and grab your journal, it’s time to listen in!
From Spreadsheets to Swaddles: Purani’s Journey with Joey&Mom | The Female Founded Series
The Female Founded Series
34 minutes
5 months ago
From Spreadsheets to Swaddles: Purani’s Journey with Joey&Mom | The Female Founded Series
In this episode of The Female Founded Series, we chat with Purani, founder of Joey&Mom — a beautiful baby essentials brand born from heart, intention, and a major career pivot. From life as a chartered accountant to building a purpose-driven business, Purani shares how she turned a personal passion into a brand that’s redefining modern parenthood. We talk about creativity, challenges, sustainability, and what it really takes to leave the corporate world behind and build something of your own.
HIGHLIGHTS:
The personal moment that sparked the idea for Joey&Mom
From corporate mindset to creative founder — what had to shift.
Finding purpose beyond profit
The power of intentional branding and storytelling
Building a community, not just a customer base
Links:
https://www.instagram.com/joeyandmom/
https://www.instagram.com/puranz26
https://joeyandmom.com/
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Yasmin Shahira: @yasminshahira
The Female Founded Series: @femalefoundedseries
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www.thefemalefounderacademy.com
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The Female Founded Series
The Female Founded Series Podcast is your place to get your business juices flowing. Hosted by Yasmin Shahira, where we’re talking with some of the most successful, talented, and influential female founders to learn how they’ve started and grown their businesses, built impactful personal brands, and created the lives they love.
A combination of inspiring, empowering, and actionable, this podcast is a must-listen for all female founders and ambitious women. It’s an essential part of your weekly routine. Pour yourself a cup of coffee and grab your journal, it’s time to listen in!
