In this electrifying episode, Jordan sits down with Henry Finn aka Starlordy, the visionary CEO of ON1 Force, one of the most iconic and creatively-driven Web3 franchises redefining what IP can be in a decentralized world. We dive into ON1’s bold narrative universe, their cross-media expansion, and how community, culture, and ownership collide at the frontier of storytelling. Henry shares his unique journey and breaks down how ON1 is setting a new standard for IP in the age of Film3. This isn’t just a conversation, it’s a transmission from the future of entertainment.
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Brought to you by The Squad.
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JORDAN BAYNE OFFICIAL WEBSITE
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The Film3 OG and the Next Wave of Cinema Podcast is hosted by Jordan Bayne, the award winning filmmaker and thought leader behind the Film3 Movement and Business Model. This podcast has conversations with the cutting edge thought leaders, artists, filmmakers and creators who are trailblazing in Film3 alongside Jordan and The Squad to create a better future for filmmakers and revolutionize entertainment.
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RESOURCE LINKS:
THE SQUAD OFFICIAL WEBSITE
THE SQUAD INSTAGRAM
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BIO
Henry Finn aka Starlordy is the CEO of 0N1 Force, minted in August 2021 and is the original PFP project responsible for bringing in the anime meta, along with the sideways PFP, the allow list, and PFP recall technology. Previously to 0N1 Force, Finn has worked for over 15 years in entertainment, media, advertising, and marketing with the world's biggest brands such as Apple, Nike, Google, Facebook and many more at the intersection of technology and storytelling.
0N1 FORCE BIO0N1 Force made history as the first anime PFP project in Web3, setting the standard for anime-inspired digital collectibles and decentralized IP development. The 7,777 hand-drawn side-profile characters, featuring over 100 distinct attributes, sold out in just 15 minutes upon launch, marking an explosive entry into the NFT space.
Notable technical achievements include the creation of the whitelist system which is still the NFT launch standard used widely in the space today, as well as the frame recall technology which is a token-bound security protocol that allows holders to safely interact with crypto platforms while keeping their assets in cold storage.
In its first 60 days, the collection achieved a staggering 91,200 ETH (~$160 million) in trading volume, cementing its status as a blue-chip NFT project. 0N1 Force quickly attracted high-profile collectors, including Snoop Dogg, Logan Paul, Steve Aoki, and Gary Vee, who helped amplify its cultural reach.
0N1 Force continues to be a pillar in the Web3 ecosystem. Its decentralized IP model and engaged community ensure its place as a long-term force in digital culture and NFT innovation.
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