In this episode of The Finance Cafe Podcast, we are joined by Moirae Choquette, founder of Tomato Wheels, a company specializing in importing high-quality Lambrusco wine from Italy. As a proud Indigenous entrepreneur from North Battleford, Saskatchewan, Moirae has built a career in marketing and communications, using her expertise to bring unique and carefully curated wines to the Canadian market.
Moirae’s entrepreneurial journey has been anything but conventional. Like many business owners, she once found herself caught in the pressures of external expectations, trying to fit into traditional definitions of success. But as her business evolved, so did her perspective. In this episode, she shares how she broke free from the self-imposed rules that dictated what success should look like and instead redefined it on her own terms.
She also explores what financial wellness means to her, not just from a numbers perspective, but as a deeper sense of alignment between financial stability and personal fulfillment. Moirae opens up about how she built a business that supports both her financial goals and her values, proving that success is about more than just profit margins, it’s about creating a life and business that feel right for you.
This conversation is a powerful reminder that success is personal, ever-evolving, and different for everyone.
Social Media
Instagram @tomatowheels