Download a free copy of "How to Become a Financial Beast" by Eric Miller at www.financialbeastbook.com   Are you throwing money at “marketing” without a clear plan or real results?   In this episode of the Financial Beast Podcast, host Eric Miller sits down with healthcare marketing expert Carl White of MarketVisory Group to break down how to build a financially responsible marketing plan for your medical or dental practice.   Instead of chasing tactics, shiny objects, or the latest “funnel,” you’ll learn how to: * Start with the right revenue and growth goals for your practice * Tie your marketing budget to actual patient value and ROI * Avoid the biggest mistakes practice owners make with agencies * Decide when paid ads, local SEO, social media, and referrals actually make sense * Build a simple, focused plan instead of 10 disconnected tactics Whether you run a medical practice, dental office, or other healthcare practice, this conversation will help you see marketing as an investment that should support your long-term financial goals—not a random monthly expense.   CHAPTERS: 00:00 - Intro 01:34 - Welcome Back 02:27 - Marketing Strategies 03:29 - Passion for Marketing 06:15 - Financial and Marketing Similarities 06:55 - Journey into Healthcare Marketing 08:49 - Importance of Industry Specialization 10:04 - Understanding a Marketing Plan 11:00 - Marketing Budget Guidelines 18:24 - Essential Components of a Marketing Plan 22:20 - Common Healthcare Marketing Mistakes 25:38 - Location Considerations for Marketing 29:50 - Contacting Carl 32:41 - Outro _________________________________________________________________________________   Want to schedule a free consultation? Visit www.econologics.com or call us at (727) 588-1540 or schedule directly at: https://hubs.li/Q03z6vvs0     Get Social With Us Website: https://www.econologicsfinancialadvisors.com LinkedIn: https://www.linkedin.com/company/econologics Facebook: https://www.facebook.com/econologicsfinancial Instagram: https://www.instagram.com/econologicsfinancialadvisors X / Twitter: https://x.com/FinancialBeasts Vimeo: https://vimeo.com/econologics   🔒 Disclaimer Econologics Financial Advisors, LLC (‘EFA’) is registered with the Securities and Exchange Commission as an investment advisor. (Such registration does not imply a certain level of skill or training.) EFA provides investment advisory services only in states where it is permitted to do so under state laws and only to the extent permitted thereby. This communication is not an offer to sell or effect any transaction in securities. Neither EFA nor its affiliates provide legal, tax or accounting advice. Please consult a qualified attorney or accountant. Results are not guaranteed and will vary depending on the specific circumstances of each individual and on other factors. Full disclosure: https://econologicsfinancialadvisors.com/legal-disclosures/