KP’s been to SEVEN OLYMPIC GAMES as a performance psychologist. I had no idea until yesterday.

That is RIDICULOUS.

For the first couple of years I knew Dr Kirsten Peterson, she never mentioned she’d been to the Olympics SEVEN TIMES. She was an engaged participant in my Be Less Shit on Camera course during that time, creating videos talking about her work. I still didn’t know!

It felt like she actively hid it from me.

And she’s not alone.

To get paid to do the thing you do, people need to know you do it.

Most people fall down at two main hurdles:

1. Saying it at all

2. Saying it enough

These comically simple barriers affect nearly everyone running a small business.

Fear of rejection. Imposter syndrome. Tall poppy. Take your pick.

Over several months as KP’s business coach, Col lovingly hounded her into owning it. Her LinkedIn bio now leads with “7x Olympic Games Performance Psychologist”.

She’s talked about it on radio and TV.

She (apparently) references it often, yet I STILL DIDN’T KNOW.

That’s how much noise is out there. Even people who know and like you might miss the message.

So say it.

Then say it again.

Then keep going.