After years in Ibiza moving to Head of Creative at the AI university in Abu Dhabi brings unexpected challenges. This episode explores trying to spark creative thinking in an institution that doesn't quite know what to do with you. We talked about building a library of influences, finding creative allies in new environments, and how to make the most of small pockets of possibility. Plus: news about our BBC Radio 4 documentary on Iris Barry – the First Lady of Film 00:00 Starting a New Adventu...
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After years in Ibiza moving to Head of Creative at the AI university in Abu Dhabi brings unexpected challenges. This episode explores trying to spark creative thinking in an institution that doesn't quite know what to do with you. We talked about building a library of influences, finding creative allies in new environments, and how to make the most of small pockets of possibility. Plus: news about our BBC Radio 4 documentary on Iris Barry – the First Lady of Film 00:00 Starting a New Adventu...
This episode features an insightful conversation with Andy Pearson, VP of Creative at Liquid Death. Discover how Liquid Death's unique approach to humour-driven, engaging, and purpose-driven marketing parallels Gossage’s philosophy. Andy shares his journey from ad school to building a radically creative brand, discussing standout campaigns and the strategy behind Liquid Death’s success. This episode underscores the importance of entertainment and genuine engagement in marketing. 00:00 Introdu...
The Firehouse Salon
After years in Ibiza moving to Head of Creative at the AI university in Abu Dhabi brings unexpected challenges. This episode explores trying to spark creative thinking in an institution that doesn't quite know what to do with you. We talked about building a library of influences, finding creative allies in new environments, and how to make the most of small pockets of possibility. Plus: news about our BBC Radio 4 documentary on Iris Barry – the First Lady of Film 00:00 Starting a New Adventu...
