After years in Ibiza moving to Head of Creative at the AI university in Abu Dhabi brings unexpected challenges. This episode explores trying to spark creative thinking in an institution that doesn't quite know what to do with you. We talked about building a library of influences, finding creative allies in new environments, and how to make the most of small pockets of possibility. Plus: news about our BBC Radio 4 documentary on Iris Barry – the First Lady of Film 00:00 Starting a New Adventu...
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After years in Ibiza moving to Head of Creative at the AI university in Abu Dhabi brings unexpected challenges. This episode explores trying to spark creative thinking in an institution that doesn't quite know what to do with you. We talked about building a library of influences, finding creative allies in new environments, and how to make the most of small pockets of possibility. Plus: news about our BBC Radio 4 documentary on Iris Barry – the First Lady of Film 00:00 Starting a New Adventu...
Ep 31 - That Old Black, White, or Pango Peach Magic
The Firehouse Salon
38 minutes
9 months ago
Ep 31 - That Old Black, White, or Pango Peach Magic
In this episode, we delve into the theme of magic in human belief, particularly magical thinking and its impact on advertising and communication. The hosts explore Howard Luck Gossage's ideas on how magical thinking has been leveraged in marketing, juxtaposed with real-life examples from their own experiences in storycraft. We discussed the responsibility of using magical thinking ethically, the thin line between persuasion and manipulation, and how authentic storytelling can create powerful,...
The Firehouse Salon
After years in Ibiza moving to Head of Creative at the AI university in Abu Dhabi brings unexpected challenges. This episode explores trying to spark creative thinking in an institution that doesn't quite know what to do with you. We talked about building a library of influences, finding creative allies in new environments, and how to make the most of small pockets of possibility. Plus: news about our BBC Radio 4 documentary on Iris Barry – the First Lady of Film 00:00 Starting a New Adventu...
