In this episode of The First Dollar, we chat with Jeremy Boudin, VP of Growth at Textla, an SMS marketing startup. We delve into the origins of Textla, including how the team utilized guerrilla marketing and partner referrals to secure the company’s first customer. But Jeremy's not a one-startup pony. He's a unicorn, and he walks through his experiences with two other startups, highlighting the importance of early differentiators and customer feedback. He offers valuable advice for founders on finding fast paths to qualified leads and leveraging initial customers for long-term growth. Plus, a peek into the essential tools and books that shaped his journey.