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About this episode:
Ann Louise Gittleman welcomes Joe Wells—UNI KEY’s behind-the-scenes partner in the development of
Collagen 4+ and a seasoned entrepreneur with three decades in health and fitness. A former NFL player turned industry innovator, Joe founded Max Muscle and scaled it to nearly 200 franchise stores, launched Max Sports & Fitness magazine, helped develop more than 200 nutrition products, and was honored as Entrepreneur of the Year by the Academy of Bodybuilding, Fitness & Sports. In this fast, plain-English masterclass, Joe demystifies collagen (19 amino acids, grass-fed, hormone-free, animal-derived) and explains why most powders aren’t complete proteins. Collagen 4+ fixes that by adding L-tryptophan—so your scoop behaves like a complete protein—then turns up results with vitamin C to drive collagen synthesis, hyaluronic acid (famous for holding up to 1,000× its weight in water) for skin hydration and joint comfort, and AstraGin for up to 70% more collagen absorption! Clean and flavorless, it disappears into coffee, smoothies, or soups—making it a perfect way to boost your collagen levels for strength, skin, and recovery.
