Episode Description

Brace Yourself! In this episode, we’re talking about why building your business without core values is like training with a weak core — if your foundation is shaky, everything else wobbles too. You might get by for a while, but eventually you’ll stall, struggle, or even have to start over. We’ll cover a simple formula for defining your non-negotiables, why saying “no” creates space for the right “yes,” and how niching down builds the kind of core strength that lets you handle bigger challenges with confidence.

Key Takeaways

• Saying no strengthens your business core, just like bracing your core in fitness
• Your ideal clients will respect your boundaries
• Boundaries = leadership, not rejection
• Scarcity mindset leads to burnout and poor alignment
• Trust your instincts — if it feels off, it probably is

Tips & Ideas

• Write down your business non-negotiables somewhere you’ll see them daily
• Example: I won’t work with someone who puts in less effort than I do — because I’m fully invested, and I can’t carry their results for them
• Twice a year, block two hours to review your list: have any “non-negotiables” slipped?
• If so, course-correct — it’s never too late to reset your foundation

🧠 What I Now Tell My Clients (and What I Wish I’d Known)

If you’re already in too deep:

• Step back and define your ideal boundaries
• Ask yourself: If there were no pushback, what would my policies be?
• Communicate clearly + compassionately
  • “In order to be the most effective [your role], I need to honor these boundaries…”
• Offer alternatives (like office hours or appropriate resources)
• Audit your systems:
  • Is your website current and mobile optimized?
  • Is class/service info easy to find?
  • Are expectations clear?
  • Can updated tech (like a chatbot) take work off your plate?

Send your "Hey, Coach" questions to: Leslie@thefitnessofbusiness.com