
Early in my fitness career, I got certified in pre and postpartum training—a weekend course with broad guidelines like "you're cleared to work out six weeks after having a baby." Then I had my own daughter, and that timeline? Completely unrealistic. I developed a pelvic condition so painful I couldn't walk for weeks. The training I'd done for others didn't prepare me for my own experience.
What happens when the plan you made doesn't match the reality you're living?
In this episode, I sit down with Natalie Siegel, a licensed professional counselor who made the unexpected decision to put her thriving therapy practice on hold to become a full-time mom. Natalie's story mirrors my own in many ways—challenging the "bounce back" mentality that permeates both fitness and business culture. It's a conversation every entrepreneur needs to hear.
The winding path to purpose – How Natalie went from PR to working in schools to finding her calling in mental health counseling, specializing in body image, eating disorders, and complicated family dynamics
When "should" doesn't serve you – The moment Natalie realized she couldn't show up 100% for her therapy clients while navigating her son's unexpected health challenges and her own experience of early motherhood
The business skills they don't teach you – Why specialized professionals like therapists, personal trainers, and coaches are experts in their craft but often unprepared for running a business
Making the hard call – How Natalie navigated disappointing clients, battling guilt, and ultimately trusting her gut despite external pressure to "have it all"
Tuning out the noise – My conversation with Natalie offers practical advice for distinguishing between what you think you should do and what you actually need to do for your mental health and family
Not all seasons of business look like growth, scaling, and building an empire. Sometimes the most courageous entrepreneurial decision is to step back, trust your instincts, and honor where you are—even when it doesn't match the timeline you set or the expectations others have for you. This applies whether you're a fitness professional, wellness coach, therapist, or any service-based business owner.
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Guest Info: Natalie Siegel
Socials: www.instagram.com/kneadtotalk