It’s pretty well known that if you typically train at sea level, running a race at altitude feels a lot harder.
I had almost the opposite experience. I live in Denver—so I train at high altitude—and whenever I’d visit my family in LA, down at sea level, I felt unstoppable. My endurance was amazing, and I swear my mile time dropped from ten minutes to nine—impressive, I know.
But when I hit the gym, lifting weights suddenly felt heavier. My numbers dropped, and it completely threw me.
In business, it’s kind of the same thing. We can feel strong and confident doing our market research in familiar territory—but what happens when you’re ready to expand… maybe even take your business international?
Today, we’re going global - my guest is Julie Lawrie, CEO & Co-founder, Amplifyo. Amplifyo solves the disconnect of marketing activities from business & financial goals. Their software leverages AI to enhance productivity in marketing while keeping human touch intact, and automates campaign creation + content development, as well as providing on-demand next step ideas + strategic planning.
Guest Info: Julie Lawrie
Website: https://amplifyo.com/
Socials:
https://www.linkedin.com/in/julielawrie/
Listeners get 15% discount on first two months!
Email leslie@thefitnessofbusiness.com for discount code!
Leslie@thefitnessofbusiness.com