You know the kind of testimony you read - either as a consumer or as the recipient - that just makes you go YES! That’s exactly what I wanted to hear! (the power of social proof!)



This can be the norm for your business if you help your clients out. YES, the way in which you ask for testimonies absolutely shapes the type of testimony you receive.



We want testimonies that do a few things:




* Meet the prospect where they are via the completed client taking them back to the beginning.



* Demonstrate CLEARLY the aha, takeaway, win, result etc. I am careful using the word “promise” here due to us not LEGALLY being able to promise an outcome.



* Generally is CONCISE.



* Authentic




WE have to ask the RIGHT questions to get all of this.



I am the queen of recieving long-winded testimonies - which are great for ME, but not for someone reading my sales page and wanting to get the bullet point takeaways from my services. 



With that… 



I find it interesting that a lot of coaches I work with and speak to find it awkward or strange to ask for feedback and testimonies from their clients. OR only use screenshots as testimonies and never get a formal testimony! WHAAAATTT ARE YOU DOING?!



There is so much more praise left on the table. And possibly great marketing material.



Today we’re going to go over different types of testimonies that you might receive in the online health and fitness space, how to use them; but more importantly, how to help clients give you the highest quality testimony that you are looking for from a marketing standpoint. 



The power of social proof



Low pressure marketing



Confidence for YOU & PROSPECT



When you have testimonies from clients, backing up your coaching approach, that gives you confidence in marketing your services. 



It can also provide confidence in prospects to invest their money with you.



…



Your motive vs a client’s motive is not the same. The prospect knows that.



Unless a current or past client is in an affiliate program of some kind, and they’re getting a kickback, most social proof is not from someone who is trying to sell you something. 



It’s from someone sharing their genuine experience, and likely some kind of transformation that they had in working with you. 



There are no strings attached for this person. 



And that’s why social proof is so vital for a brand. 



Because it can do a fair amount of the selling for you.  Or at least affirm the rest of your marketing. 



…



Other people have trusted your process and had success with it. And now potential prospects know that. Not because YOU told them, but because your clients did.



GAIN CREDIBILITY through “social PROOF” - YOU HAVE BACKING NOW.



You’ve gained credibility because people say that what you do works. And they’re using their own words to do that.



This is a massive reason people and brands will BETA test before launching something. Not only to improve the service or offer but to GET FEEDBACK that backs their marketing from consumers.



Let’s look at different types of social proof that you might receive as an online health and fitness professional.